This post has been archived and contains information that may be out of date.
The American Hospital Association (AHA) has developed several resources on vaccine planning and administration for hospitals and health systems, as well as public-facing educational campaigns.
These include:
- Advocacy: A letter that AHA sent to HHS asking for more federal leadership on vaccine rollout.
- New Ad Council Public Service Announcement: The Ad Council launched an AHA-supported COVID-19 Vaccine Education Effort, a multichannel campaign with four videos, several of which feature AHA Board Chair Melinda Estes, M.D. In addition to the Ad Council-developed videos, hospitals and health systems have access to a host of downloadable materials.
- New Toolkit: The Society for Healthcare Strategy and Market Development members developed a new communications toolkit to guide hospitals and health systems through the steps involved in planning, designing, and executing a vaccine communications plan and campaign.
- #MyWhy: A social media campaign that amplifies health care workers’ voices on the importance of getting vaccinated.
- AHA Vaccine Website: Developed in coordination with the Centers for Disease Control and Prevention (CDC), the site features a vaccine candidate scorecard, a vaccine primer, CDC’s communications and distribution resources, and an allocation framework.